Our Truths

Born 2023 in Los Angeles,

Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.

We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.

for you,

We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.

Our products are designed in Los Angeles and produced in Instanbul, Milan and Beverly Hills.

for me,

Virtue is not Virtue without our community.

for everybody.

Find our undies in
Austria, Australia, Belgium, Canada, Switzerland, Czechia, Germany, Denmark, Spain, Finland, France, United Kingdom, Hong Kong SAR, Ireland, Israel, Italy, Japan, South Korea, Malaysia, Netherlands, Norway, New Zealand, Poland, Portugal, Sweden, Singapore, Anguilla, Argentina, Aruba, Bahamas, Barbados, Belarus, Bermuda, Bolivia, Brazil, British Virgin Islands, Bulgaria, Caribbean Netherlands, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curaçao, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guinea, Guyana, Honduras, Hungary, Iceland, Jamaica, Jersey, Kenya, Latvia, Liberia, Liechtenstein, Lithuania, Luxembourg, Maldives, Malta, Mexico, Moldova, Monaco, Montenegro, Morocco, Namibia, North Macedonia, Oman, Panama, Peru, Philippines, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, Solomon Islands, Sri Lanka, St. Barthélemy, St. Helena, St. Martin, St. Pierre & Miquelon, St. Vincent & Grenadines, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Tonga, Trinidad & Tobago, Türkiye, United States of America, United Arab Emirates, U.S. Outlying Islands, Ukraine, Uruguay, Vatican City, Venezuela, and Vietnam

Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.

Born 2023 in Los Angeles,

Our products are designed in Los Angeles and produced in Instanbul, Milan and Beverly Hills.

Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.

We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.

for you,

for me,

Virtue is not Virtue without our community.

We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.

for everybody.

Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.

Find our undies in
Austria, Australia, Belgium, Canada, Switzerland, Czechia, Germany, Denmark, Spain, Finland, France, United Kingdom, Hong Kong SAR, Ireland, Israel, Italy, Japan, South Korea, Malaysia, Netherlands, Norway, New Zealand, Poland, Portugal, Sweden, Singapore, Anguilla, Argentina, Aruba, Bahamas, Barbados, Belarus, Bermuda, Bolivia, Brazil, British Virgin Islands, Bulgaria, Caribbean Netherlands, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curaçao, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guinea, Guyana, Honduras, Hungary, Iceland, Jamaica, Jersey, Kenya, Latvia, Liberia, Liechtenstein, Lithuania, Luxembourg, Maldives, Malta, Mexico, Moldova, Monaco, Montenegro, Morocco, Namibia, North Macedonia, Oman, Panama, Peru, Philippines, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, Solomon Islands, Sri Lanka, St. Barthélemy, St. Helena, St. Martin, St. Pierre & Miquelon, St. Vincent & Grenadines, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Tonga, Trinidad & Tobago, Türkiye, United States of America, United Arab Emirates, U.S. Outlying Islands, Ukraine, Uruguay, Vatican City, Venezuela, and Vietnam